ABOUT
Common Good Global delivers strategic communications support - informed by political insight - for people and organisations making change, anywhere in the world.
Much like you, we’re driven by ethics and values, and we take a human rights approach to our work. We’re straightforward and transparent: we will always work our hardest to deliver for you, and offer suggestions and solutions to increase your impact - even if this means recommending someone else!
From grassroots campaigns to global coalitions, from women-led start-ups to international NGOs, we work to your budget and timeline to support you to create and deliver impactful campaigns, communications strategies, and projects for social good.
WHAT WE OFFER
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Whether you’re at the start of a project, seeking to increase the impact of your comms, or starting a business from scratch, Common Good Global can work with you to identify your audiences, create engaging messaging, deliver across all your platforms, and support you to effect change.
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We work with you to build engaged communities and achieve a common goal - whether you’re working to effect change in your local community or to realise a Sustainable Development Goal. From creating your campaign identity and voice to identifying political objectives and targets, we provide the support you need to meet your objectives.
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We can build campaign websites, tell interactive stories, maintain your organisational site, optimise content for search and generative engines, create social content, and run your social platforms.
We can also help you develop an ethical AI policy which follows your values and is in line with your sustainability and ethical policies.
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We support non-profit organisations with direct giving strategies and online fundraising, working with your current fundraising platforms or recommending appropriate solutions if you want to try something new. We also write funding proposals and support you with large-scale grant applications.
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We learn your values and voice to tell your stories, using all the platforms you need to reach your audiences. We can research and write in-depth policy reports and briefings, create film and animated content for social, develop training materials for teams and activists, and work with survivors of injustice to create powerful case studies.
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Sometimes you’ll need an outside perspective to help you get your content to the finish line. We offer copywriting, editing, and proofing services for all kinds of written content, from social media messaging to press statements to policy reports. We also work with a team of translators to get your content in the languages you need for your audiences.
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Eye-catching, values-driven branding and design might feel out of reach for smaller organisations and businesses. Whatever your design needs - from creating a campaign identity to laying up a report in multiple languages - we can deliver according to your budget.
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We can provide support at every and any stage of your event - whether it’s a networking or launch party, global conference, or an online seminar series. We can develop your event concept note, invite and brief speakers, reach out to audiences, and manage logistics - anything from AV and catering to flights and visas.
PROJECTS
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![Group of children and adults participating in a march in Liberia for the Child Marriage Free World campaign wearing white t-shirts with campaign messages, walking along a paved road in an urban area.]()
Child Marriage Free World
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![Social media image for the End US Child Labor campaign with a burger featuring lettuce, tomato, pickles, onions, cheese, a beef patty, and a sesame seed bun. Text overlay says, 'Can you guess which jobs have the most US child labor violations?']()
End US Child Labor
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![Four reports on school safety from the Global Alliance for Disaster Risk Reduction and Resilience in the Education Sector sponsored by the Prudence Foundation and Save the Children, featuring children from Africa, Latin America, and Asia.]()
Global Alliance for Disaster Risk Reduction and Resilience in the Education Sector
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![Black background with orange silhouette images of children and bold white, pink, and orange text. The text highlights that more African children died from preventable causes between 2016 and 2021 than all military deaths in World War 1. Logos of Laureates & Leaders for Children and 100 Million are at the bottom.]()
Justice for Africa's Children
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![A young boy working as a child labourer standing in a landfill in Kenya with lots of trash and debris around, wearing a striped shirt, under a partly cloudy sky.]()
Film and Animation
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![A collection of thumbnails of reports on children’s rights and human rights, including themes such as child labor, education, child marriage, and community activism in Africa.]()
Publications
WHO’S BEHIND COMMON GOOD GLOBAL?
SHAHARAZAD ABUEL-EALEH
I’m driven by the belief that we are all responsible for raising each other up, and I’ve dedicated my career to supporting marginalised communities realise their rights - because I’m from those communities, and I’ve benefitted from those whose shoulders I stand on.
I’m a strategic communications professional with more than two decades of experience working at the intersection of human rights, social justice, and international advocacy. I’m proud to be a British Asian woman of mixed heritage, and my family’s lived experience of extreme poverty, conflict, child labour, and discrimination have been deep motivations for the work I do. They’ve led me to support incredibly passionate activists all over the world, working to effect lasting change in education, refugee and migrant rights, child and forced labour, and child sexual exploitation and abuse, including child marriage.
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Before founding Common Good Global, I spent over a decade in senior leadership roles within global human rights movements. But I’ve also done all the behind-the-scenes work: whether that’s working with a multitude of partners to deliver an impactful press statement or building a completely new campaign identity, website, and social following, I’ve worked at every stage of the comms process.
I’ve learned that powerful storytelling is not a luxury; it is a prerequisite for building coalitions, securing resources, and engaging the decision-makers that make systemic change possible. But today we live in a world where stories and messages are blasted at us every minute, and it’s more and more challenging to decipher what’s real and what’s not. I founded Common Good Global in 2022 to share my experience and insights to support any organisation to find its voice, tell authentic stories which cut through the noise, and realise their goal to achieve social good.
